It is the environment that changes people, not the technology. — “Living in an Acoustic World,” Public Lecture at the University of South Florida, 1970. In “McLuhan Speaks” transcript, pp 10-11 | The MMM

A dictionary of Marshall McLuhan’s quotations

It is the environment that changes people, not the technology.

“Living in an Acoustic World,” Public Lecture at the University of South Florida, 1970. In “McLuhan Speaks” transcript, pp 10-11

Quote #4214

Year: 1970

Chapters: Dropout | Environment | Extension Theory | Living Unity | McLuhanisms & Zingers | News

↪ Also at #2071, #2216, #5054

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan