A dictionary of Marshall McLuhan’s quotations

It is very rugged for a highly literate society, whether in Europe or here, to face the new world of resonant discontinuity. It means chaos in a literate society. That is why literate societies around the globe are having a very rough time. They are switching from visual order to auditory-resonant order and this gives a huge advantage to all tribal societies and all backward societies. That goes for the U.S. Backward people in the U.S. are now highly favoured: the North American Indian is making a very strong comeback in Canada, along with the Eskimo.
“The Hardware-Software Mergers: How Successful Have They Been?”, Speech given at the conference, Reappraisal of the Educational Technology Industry, University of Chicago, November 116-118, 1969, Transcript, p 9
Year: 1969
Chapter: Discontinuity
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan