In a pre-industrial world, a great swordsman, horseman, or animal-breeder was expected to take on some of the character of his interests. But how much more is this the case with great crowds of people who spend their waking energies on using and improving machines with powers very much greater than theirs.
The Mechanical Bride, 1951, p 99
Year: 1951
Chapter:
Tools We Shape, Reshape Us
↪ Also at #7025
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan