It was Aristotle who pointed out, way back in that period when they were just discovering visual space and values, that any form, any kind of organized form, when pushed to its limits, instantly assumes the opposite characteristics. We have seen this happen in our own time. Culture has become our business. Ours used to be a business civilization with a little culture added. Now, in the age when the knowledge industries have become overwhelmingly dominant, culture has become the primary mark of our age.
The Museum as Large-Room Pinball Machine, Marshall McLuhan, Harley Parker, and Museum Professionals, 1967, full transcript of a seminar at the City Museum of New York, October, 1967, edited by William Buxton, published by U. of Alberta Press, 2026, p 81
Year: 1967
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan