The transforming power of media is easy to explain, but the ignoring of this power is not at all easy to explain. It goes without saying that the universal ignoring of the psychic action of technology bespeaks some inherent function, some essential numbing of consciousness such as occurs under stress and shock conditions.
Understanding Media, 1964, MIT/Routledge edition, p 304
Year: 1964
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan