A dictionary of Marshall McLuhan’s quotations

Lewis Carroll pointed out that as large-scale maps get more and more detailed and extensive, they would tend to blanket agriculture and rouse the protest of farmers. So why not use the actual earth as a map of itself? We have reached a similar point of data gathering when each stick of gum we reach for is acutely noted by some computer that translates out least gesture into a new probability curve.
Understanding Media (1964), MIT/Routledge edition, pp 51-52
Year: 1964
Chapter: Computer
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan