A dictionary of Marshall McLuhan’s quotations

Lewis was an ecological observer and analyst. He was never caught in the booby-trap of the “Peter Principle.” He never stopped needling those who had attained the level of their own incompetence in the vast bureaucracies, political and professional, that environed him. In The Calip’s Design he revealed the total incompetence of the architects and town planners of his day. In The Apes of God he pilloried the literary mandarins of Bloomsbury. In The Art of Being Ruled he revealed the vast new lumpen proletariat of the affluent who have since become so painfully obvious as the successors to the Marxist proletariat. In The Doom of Youth he explained the idiocy of the child-cult long before the Dr. Spock undertook to sponsor permissiveness. In The Human Age, his last work, he presents the dehumanizing forces of the magnetic city. He starts with the telegraph press and its power to generate cosmic political disturbances as a means of selling advertising copy. He concludes with TV and its power to alter the images of self-identity on a world-wide scale. Lewis was a “giant in Lilliput”, and was avoided as such. We can now read him as a remote literary classic and begin to admire and understand the carapace of his art forms.
Letter to Robert Manning, June 1, 1969, in Letters of Marshall McLuhan (1987), p 374
Year: 1969
Chapter: Lewis, Wyndham
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan