A dictionary of Marshall McLuhan’s quotations

For various reasons, which we can discuss at length sometime, it is impossible to have a music that is not based on the rhythms of a particular tongue of speech. Speech is the “hidden” ground for the music as figure in any culture whatever. There are specific and complex reasons why the oral tradition of American Southern speech constitute the only possible ground for jazz and rock. Some of these reasons include the fact that English is almost the only language in the world that has actual feet and not mere syllables. Equally basic is the relation of English to the metropolitan patterns of industrial sound. New technological sounds and patterns are processed through the speech in order to become “music.” To people who do not understand this complex of speech technology factors, it must seem very mysterious that Chinese and Norwegian alike are compelled to sing Rock in English rather than their own tongues.
Letter to John Cage, September 13, 1972, in Letters of Marshall McLuhan (1987), p 456
Year: 1972
↪ Also at #2016, #2293, #4857
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan