Man in the electronic age has no possible environment except the globe and no possible occupation except information-gathering.
“The Agenbite of Outwit”, In Location Magazine, Vol. 1, No. 1, (1963), p 121, reprinted in Marshall McLuhan Essays Media Research: Technology Art Communication, (1997), p 125
In the age of the information hunter, feed-back yields to feedforward, the point of view becomes the probe. Problems become discoveries.