MANSARAM - Well sir, you know about this ad.
MCLUHAN - Oh, yeah! Well, the simple fact of the matter is the whole world is an East/West happening, and while the Western world is going Oriental, the Oriental world is going Western. This has been going on for a century, and so what could be a bigger East/West happening than that? See, all the Western artists have gone Oriental since Baudelaire, and all the painters, all abstract art is Oriental art.