Because for rational beings to see or recognize their experience in a new material form is an unbought grace of life. Experience translated into a new medium literally bestows a delightful playback of earlier awareness. The press repeats the excitement we have in using our wits, and by using our wit s we can translate the outer world into the fabric of our own beings. This excitement of translation explains why people quite naturally wish to use their senses al l the time. Those external extensions of sense and faculty that we call media we use as constantly as we do our eyes and ears, and from the same motives.