McLUHAN: In North America, we conquered nature.
FORSDALE: Did we?
McLUHAN: We did. We broke it, smashed it to pieces. Now we’re trying to put it back together again. We conquered nature, and it is no longer just an enemy, but a problem. It is now a broken enemy, like the Red Man. It’s in flight. It’s broken, and we’re now using new technology to support the old nature. We’re now propping up nature in North America…
“Forsdale interview” (1976), in Marshall McLuhan: The Man and the Message, (1988) p 15
Year: 1976
Chapter:
America, North America
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan