“McLuhan signed a contract for his ‘Baedeker’ in 1971 with Doubleday, for what he called a ‘handsome advance.’ He intended to do a series of thousand-word essays on the various achievements he inventoried. These quickly transformed, in his mind, into one-hundred-word ‘groupings,’ highly aphoristic, that emphasized two basic themes.” [Accentuating the interweave of fresh modes of perception emerging from artists and scientists]
Philip Marchand