All art must begin with the effect, just as the effect is to be … — “Understanding McLuhan--and fie on any who don't,” in The Globe and Mail (1973), p 7 | The MMM

A dictionary of Marshall McLuhan’s quotations

All art must begin with the effect, just as the effect is to be "followed" by the causes. What we now call pollution is simply accepting the effects before noting the causes, a luxury we can no longer afford. We have now to learn to take today as including past and future.

“Understanding McLuhan--and fie on any who don't,” in The Globe and Mail (1973), p 7

Quote #5432

Year: 1973

Chapter: Planet, Nature

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan