The “content” approach to the media has real meaning for the new… — “Media Log II,” p 4 , (1959), located among correspondence with the National Association of Broadcasters on the topic of Project in Understanding New Media) Jan-June ,(1959), p 224 quoted in a footnote in The Letters of Marshall McLuhan (1987), p 267

A dictionary of Marshall McLuhan’s quotations

The “content” approach to the media has real meaning for the newspaper as a medium. Its relevance outside the newspaper, for radio or movie or TV, is very small.

“Media Log II,” p 4 , (1959), located among correspondence with the National Association of Broadcasters on the topic of Project in Understanding New Media) Jan-June ,(1959), p 224 quoted in a footnote in The Letters of Marshall McLuhan (1987), p 267

Quote #4675

Year: 1959

Chapter: Media Study