Modern quantum mechanics insists that the chemical bond is resonance. There are no connections in the material world, only auditory intensities. In a word, science has gone iconic also since Heisenberg and Bohr. To understand the interplay of the icons today is to have the key to every level of action and change.
“Further Thoughts on Icons” (1970), p 38
Year: 1970
↪ Also at #3079
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan