A dictionary of Marshall McLuhan’s quotations

Anybody who spends his time screaming about values in our modern world is not a serious character. You might as well start screaming about a house that’s burning down, shouting, “This is not the act of a serious man!” When your old world is collapsing and everything is changing at a furious pitch, to start announcing your preferences for old values is not the act of a serious person. This is frivolous, fatuous. If you were to knock on the door of one of these critics and say “Sir, there are flames leaping out of your roof, your house is burning,” under these conditions he would then say to you, “That's a very interesting point of view. I personally couldn't disagree with you more.” That's all these critics arc saying. Their house is burning and they're saying, “Don’t you have any sense of values, simply telling people about fire when you should be thinking about the serious content, the noble works of the mind?” Value is irrelevant.
MARSHALL MCLUHAN AND G. B, STERN INTERVIEW, in McLuhan Hot and Cool (1967), p 278
Year: 1967
↪ Also at #2738
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan