A dictionary of Marshall McLuhan’s quotations

Most people are alive in an earlier time, but you must be alive in our own time.
Quoted by Richard Kostelanetz in Understanding McLuhan (In Part), New York Times, January 29, 1967, p 50
Quote #4117
Year: 1967
Chapter: McLuhanisms & Zingers
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan