A dictionary of Marshall McLuhan’s quotations

I think one of the things that happens when a new medium comes on the scene is you become aware of the basic characteristics of older media in a way that you were not when they were the only things around. I think we’re becoming more aware now of what print is than we were before. Radio seems to have acquired more sense of its own identity since television, and movies likewise.
“The Communications Revolution” (1960), in Understanding Me (2003), p 35
Year: 1960
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan