[My theme] is that all technologies are immediate extensions of our physical and sensory lives. In short, any new technology is an evolutionary and biological mutation opening new doors of perception and new spheres of action to mankind.
Letter to William French of The Globe and Mail, July 15, 1964 [Not in published Letters. Credit LAC.]
Year: 1964
Chapters:
Evolution | Extension Theory
↪ Also at #2133
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan