A dictionary of Marshall McLuhan’s quotations

My writings baffle most people simply because I begin with ground and they begin with figure. I begin with effects and work round to the causes, whereas the conventional pattern is to start with a somewhat arbitrary selection of “causes” and then try to match these with some of the effects. It is a haphazard matching process that leads to fragmentary superficiality. As for myself, I do not have a point of view, but simply work with the total situation as obvious figures against a hidden ground.
Letter to Franklin R. Gannon, June 12, (1973), in Letters of Marshall McLuhan, (1987), p 478
Year: 1973
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan