A dictionary of Marshall McLuhan’s quotations

The modes of life of nonliterate people were implicit, simultaneous and discontinuous, and also far richer than those of literate man. By their dependence on the spoken word for information, people were drawn together into a tribal mesh; and since the spoken words is more emotionally laden than the written – conveying by intonation such rich emotions as anger, joy, sorrow, fear – tribal man was more spontaneous and passionately volatile.
Playboy interview, 1969, in Essential McLuhan (1997, UK edition), p 229
Year: 1969
Chapter: Tribal Societies
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan