A dictionary of Marshall McLuhan’s quotations

Nature and history seem to have agreed to designate us in Canada for a corporate, artistic role. As the U.S.A. becomes a world environment through its resources, technology, and enterprises, Canada takes on the function of making that world environment perceptible to those who occupy it. Any environment tends to be imperceptible to its users and occupants except to the degree that counter-environments are created by the artist.
“The Marfleet Lectures” , March 16-17, 1967, reprinted in Understanding Me (2003), p 104
Year: 1967
Chapter: Canada
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan