A dictionary of Marshall McLuhan’s quotations

But in an instant replay, in effect you say: Let us stop this action, halt it, arrest, hold it. Then you say: Now what has just happened in this game, had this effect? Let us se how we achieved this effect. Let us replay that action, and observe how this particular effect was obtained. Now, this is the attitude of every artist to every artistic production. He says, in effect: hold that action – I want to capture it in another medium.
Speaking Freely,” interview with Edwin Newman on WNBC-TV, December 27, 1970, transcript, pp 8- 9
Year: 1970
Chapter: Replay
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan