A dictionary of Marshall McLuhan’s quotations

Now, in the electric age, the very instantaneous nature of co-existence among our technological instruments has created a crisis quite new in human history. Our extended faculties and senses now constitute a single field of experience which demands that they become collectively conscious. Our technologies, like our private senses, now demand an interplay and ratio that makes rational co-existence possible. As long as our technologies were as slow as the wheel or the alphabet or money, the fact that they were separate, closed systems was socially and psychically supportable. This is not true now when sight and sound and movement are simultaneous and global in extent. A ratio of interplay among these extensions of our human functions is now as necessary collectively as it has always been for our private and personal rationality in terms of our private senses or "wits," as they were once called.
“Prologue”, in The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 5
Year: 1962
↪ Also at #2146
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan