“Objectivity" is achieved by matching new observations with… — “The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 17, reprinted in McLuhan Unbound # 3, (2005), p 28

A dictionary of Marshall McLuhan’s quotations

“Objectivity" is achieved by matching new observations with old concepts by specialist observers doubly isolated from existence by abstract Nature on the one hand, and controlled laboratory environments on the other.

“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 17, reprinted in McLuhan Unbound # 3, (2005), p 28

Quote #3782

Year: 1973

Chapter: Matching and Making