[Of a Volkswagen ad] By the way, “volk” is German for “cloud.” T… — Culture Is Our Business, (1970), p 32 | The MMM

A dictionary of Marshall McLuhan’s quotations

[Of a Volkswagen ad] By the way, “volk” is German for “cloud.” The “folk” indicates a corporate tribal dream.

Culture Is Our Business, (1970), p 32

Quote #60

Year: 1970

Chapters: Advertising | Retribalizing

↪ Also at #6127

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan