One big business executive quoted in the ad said frankly, “I don’t like the idea of seeing all these things in print. There are some things I believe people should learn the hard way.” The unconscious irony in his argument is, perhaps, this: that the simpler and more available the technique for outsmarting your neighbors and colleagues, the more “democratic” it is. Yet the more equality there is in the race for inequality, the more intense the race and the less the inequality which results from the consequent rewards. That means less and less distinction for more and more men of distinction. And that makes for less incentive to enter the race