A dictionary of Marshall McLuhan’s quotations

… one can see the matter in parallel form in the discovery by the preacher that the microphone is incompatible with vehement exhortation or stern admonition. To a public that is electronically participant in a completely acoustic situation, loudspeakers bring the sounds of the preacher from several directions at once. The structure of our churches is obsolesced by the multi-directional media speaker system, and the older distance between speaker and audience is gone. The audience is now in immediate relation with the speaker, a factor which also turns the celebrant around to face the congregation. These major aspects of liturgical change were unforeseen and unplanned and remain unacknowledged by the users of the microphone system in our churches
. “Liturgy and the Microphone”, (1974), in The Medium and the Light (1999), p 114
Year: 1974
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan