A dictionary of Marshall McLuhan’s quotations

The Mackworth head-camera, when worn by children watching TV, has revealed that their eyes follow, not the actions, but the reactions. The eyes scarcely deviate f r o m the faces of the actors, even during scenes of violence. This head-camera shows by projection both the scene and the eye movement simultaneously. Such extraordinary behavior is another indication of the very cool and involving character of this medium.
Understanding Media, 1964, MIT/Routledge edition, p 309
Year: 1964
Chapter: Television
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan