A dictionary of Marshall McLuhan’s quotations

One theme that may have some immediate relevance: Canada is the only country in the world that has never had a national identity. In an age when all homogeneous nations are losing their identity images through rapid technological change, Canada alone can "keep its cool." We have never been committed to a single course or goal. This is now our greatest asset. The parallel is to be found in the recent need of the business world to switch from private enterprise to tribal conglomerates on the pattern of medieval dynastic marriages, another massive example of decentralism foisted upon us by electric speeds.
Letter to Pierre Elliot Trudeau, December 2, 1968, in Letters of Marshall McLuhan (1987), p 359
Year: 1968
Chapter: Canada
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan