One's vernacular is best seen and felt through another tongue. And for us, at least, society is only appreciated by comparing and contrasting it with others. Pictorial and other experience today is filled with metaphors from all the cultures of the globe. Whereas the written vernaculars have always locked men up within their own cultural monad, the language of technological man, while drawing on all the cultures of the world, will necessarily prefer those media which are least national. The language of visual form is, therefore, one which lies to hand as an unused Esperanto at everybody's command. The language of vision has already been adopted in the pictograms of scientific formula and logistics. These ideograms transcend national barriers as easily as Chaplin or Disney and would seem to have no rivals as the cultural base for cosmic man.
“Culture without Literacy”, in Explorations #1, December (1953), p 127 reprinted in Essential McLuhan, (1995), p 312, additional reprint in Media Research Technology, Art and Communication (1997), p 138, and McLuhan Unbound #6, (2017)
Year: 1953
Chapter:
Graphic Communication
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan