A dictionary of Marshall McLuhan’s quotations

Only Graeco-Roman man has ever had this visual faculty in isolation, and today it is threatened, not by any single factors such as television or radio, but by the electric speed of information movement in general. Electric speed is approximately the speed of light, and this constitutes an information environment that has basically an acoustic structure. At the speed of light, information is simultaneous from all directions and this is the structure of the act of hearing. i. e. the message or effect of direct information is acoustic, even when it is read in a newspaper with a mosaic of world-wide items under a single date-line.
Letter to Barbara Ward, February 9, 1973”, in Letters of Marshall McLuhan (1987), p 466
Year: 1973
↪ Also at #2578, #6873, #7313
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan