Our electronic world now calls for a unified global field of awareness; the kind of private consciousness appropriate to literate man can be viewed as an unbearable kink in the collective consciousness demanded by electronic information movement.
“The Agenbite of Outwit”, In Location Magazine, Vol.1, No.1, (1963), reprinted in Marshall McLuhan Essays Media Research: Technology Art Communication, (1997), p 125
Year: 1963
Chapter:
Corporate Consciousness
↪ Also at #1421
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan