A dictionary of Marshall McLuhan’s quotations

To be in the presence of performing musicians is to experience their touch and handling of instruments as tactile and kinetic, not just as resonant. So it can be said that hi-fi is not any quest for abstract effects of sound in separation from the other senses. With hi-fi, the phonograph meets the TV tactile challenge.
Understanding Media (1964), MIT/Routledge edition, p 282
Year: 1964
Chapter: Tactile, Touch
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan