To be in the presence of performing musicians is to experience their touch and handling of instruments as tactile and kinetic, not just as resonant. So it can be said that hi-fi is not any quest for abstract effects of sound in separation from the other senses. With hi-fi, the phonograph meets the TV tactile challenge.
Understanding Media (1964), MIT/Routledge edition, p 282
Year: 1964
Chapter:
Tactile, Touch
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan