A dictionary of Marshall McLuhan’s quotations

As Joyce expressed it in the Wake, "My consumers are they not my producers?" Consistently, the twentieth century has worked to free itself from the conditions of passivity, which is to say, from the Gutenberg heritage itself. And this dramatic struggle of unlike modes of human insight and outlook has resulted in the greatest of all human ages, whether in the arts or in the sciences.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 278 Found in Participation & Trudeau sections
Year: 1962
↪ Also at #3147
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan