A dictionary of Marshall McLuhan’s quotations

When the Symbolists began to deal with words as things, they bypassed the print process and accepted words as pigment, as textures, as structures with auras of many kinds. All of these strategies were necessary in order to encounter words at all in the topographic environment.
From Cliché to Archetype with Wilfred Watson (1970), p 178
Year: 1970
Chapter: Symbolists
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan