A dictionary of Marshall McLuhan’s quotations

The old journalism used to try to give an objective picture of a situation by giving the pro and the con. Objective journalism meant giving both sides at once. Strangely, everyone assumed there were two sides to every case. It never occurred to anyone that there might be forty sides or a thousand sides. No, just two sides, pro and con. Suddenly this form of journalism disappeared, and the new journalism arrived represented by Truman Capote, Norman Mailer, Tom Wolfe and many others. The new journalism doesn’t give us any side: It just immerses us in the feeling of the whole situation. It plunges us into the feeling of being at the convention or being at the fire, being somewhere, and it began with that famous phrase, “Something funny happened on the way to the forum.”
“Living in an Acoustic World,” public lecture to U of South Florida, in “Marshall McLuhan Speaks” transcript p 8
Chapter: News
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan