People panic when invited to alter habitual ways of seeing, and looking, and hearing, and feeling. They are quite right in supposing that an effort is being made to alter their identity. The teacher is satisfied with nothing less than that.
Letter to Michael Barkway, Editor of Financial Times, Sept. 11, 1972 (LAC)
Year: 1972
Chapters:
Education | Surveillance
↪ Also at #6595
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan