A dictionary of Marshall McLuhan’s quotations

Perhaps the most precious possession of man is his abiding awareness of the analogy of proper proportionality, the key to all metaphysical insight and perhaps the very condition of consciousness itself. This analogical awareness is constituted of a perpetual play of ratios among ratios: A is to B what C is to D, which is to say that the ratio between A and B is proportioned to the ratio between C and D, there being a ratio between these ratios as well.
Through the Vanishing Point with Harley Parker (1968), p 240
Year: 1968
Chapter: Analogy
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan