Perhaps the terrifying thing about the new media for most of us is their inevitable evocation of irrational response. The irrational has become the major dimension of experience in our world.
“Culture without Literacy”, in Explorations #1, December (1953), p 126 reprinted in Essential McLuhan, (1995), p 311, additional reprint in Media Research Technology, Art and Communication (1997), p 136, and McLuhan Unbound #6, (2017)
Year: 1953
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan