A dictionary of Marshall McLuhan’s quotations

Perhaps trends cannot always be trusted. The trend toward increasing enlightenment by electric media has flipped us back into the world of the occult, that is, the world of horoscopes and hidden forces.
Letter to the Editor the Toronto Star July 24, 1974, in Letters of Marshall McLuhan (1987) p 503
Quote #1063
Year: 1974
Chapters: Chiasmus, Flips, Reversals | LOM 4 - Flip, or Reverse into the Opposite | Occult | Oft-Cited Quotes
↪ Also at #3438, #5109, #5142
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan