[Physiologists and sensory psychologists] find no objection to regarding such technologies [as radio and film and TV] as literal, not figurative, extensions of these faculties. To their knowledge nobody has specularted in this way, and they admit that it puzzles them as to just why so obvious a fact should have eluded observation.
“The Care and Feeding of Communication Innovation” (1961), p 5
Year: 1961
Chapter:
Extension Theory
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan