A dictionary of Marshall McLuhan’s quotations

…even a big-time movie, I’ll say a picture like “Grand Hotel” with Greta Garbo and John Barrymore, which I saw, you go to now to laugh at; you don’t go to admire. This is cool. Those pictures when they were made, were hot. Now they are cool right off. To being them back on TV is to cool them even more. They look even more foolish.
“Jean Pare interview”, in Forces magazine a Hydro Quebec publication, No.22, (1973), p 15
Year: 1973
Chapters: Hot & Cool | Movies
↪ Also at #2758
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan