The Greek, in this way, developed the notion of objectivity and detachment, the separation of the knower from the object of his awareness. This is the beginning of the scientific method and the source of the dichotomy the Greeks created between subjective thinking as found in art and poetry, and objective thinking as exemplified by philosophy and science. In art, percept precedes concept, while in science, method dominates both.
“The Alphabet, Mother of Invention” with Robert K. Logan, in Et Cetera, (1977), p 378
Year: 1977
Chapter:
Poetry
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan