INTERVIEWER: We’ve been emphasizing the responsibility of love.
McLUHAN: Which is another way, I suppose, of saying, the response. This being a two-way thing, not a one-way thing. A complete circuit feedback… The new word for love is depth. It’s involvement in depth instead of just these casual relationships. Depth, involvement, can create all sorts of resentment. Very naturally. And don’t we admire those Latin countries where love is so demanding and so total and so passionate? We envy them. But we have also devised this fragmentary specialist, superficial form of human encounter which enables us to get on with really practical things. Whereas they, by absorbing themselves in depth in these relationships, are quite deprived of the energies necessary for conducting a practical life – industrially or in terms of the market or anything like that.