Simultaneous man is, paradoxically traditional and simple in his tastes, preferring the human scale to the ancient grandeurs which are no longer difficult to achieve. Simultaneous man is acoustically rather than visually oriented, living in a world whose center is everywhere and whose margin is nowhere.
“At the moment of Sputnik the planet became a global theater in which there are no spectator but only actors”, 1973, in McLuhan Unbound (2017), p 6
Year: 1973
Chapter:
Human Scale
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan