A dictionary of Marshall McLuhan’s quotations

The coverage is the war. If there were no coverage… and there are far more people covering the war than there are fighting… there’d be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore. There is a flip. There is a reverse.
Jean Pare Forces interview, 1973, original typescript
Year: 1973
Chapters: LOM 3 – Retrieve | War
↪ Also at #3408
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan