Suppose that, instead of displaying the Stars and Stripes, we were to write the words " American flag" across a piece of cloth and to display that. While the symbols would convey the same meaning, the effect would be quite different. To translate the rich visual mosaic of the Stars and Stripes into written form would be to deprive i t of most of its qualities of corporate image and of experience, yet the abstract literal bond would remain much the same. Perhaps this illustration will serve to suggest the change the tribal man experiences when he becomes literate. Nearly all the emotional and corporate family feeling is eliminated from his relationship w i t h his social group. He is emotionally free to separate from the tribe and to become a civilized individual, a man of visual organization who has uniform attitudes, habits, and rights with all other civilized individuals.