A dictionary of Marshall McLuhan’s quotations

As an example, the popular detective story depends on a technique of analysis and reconstruction which depends on the discontinuity of newspaper reportage. This discontinuity in turn is related to the technique of cinematic montage and also to the most successful contemporary methods of scientific analysis and to advanced technique in historiography, archaeology, and anthropology.
“Advertising as a Magical Institution” from The Commerce Journal, Toronto, (1952), reprinted in On the Nature of Media (2016), p 21
Year: 1952
↪ Also at #1866, #2346, #2546, #3562, #6821, #6888
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan